Interart

Interart - Digital Art Formats I Scholarship by the German Federal Government, Baden-Württemberg

Interart — Reimagining the Exhibition System

During Covid, galleries and art institutions faced a fundamental challenge: how do you experience art when physical spaces become inaccessible?

While most solutions focused on digitizing exhibitions, Interart challenged the system itself. Instead of recreating galleries online, we explored digital space as an entirely new artistic medium.

The project evolved into a multidisciplinary platform combining art, design, technology, and immersive interaction to create new ways for professionals, audiences and artists to connect. We developed modular digital art formats and participatory exhibition experiences where movement, sound, interface behavior, and user interaction became part of the artwork itself.

Our work included creative direction, interaction design, branding, and immersive digital systems that blurred the boundaries between exhibition design, interface design, and digital performance.

More than a response to a global crisis, Interart became a vision for the future of cultural interaction — where art exists as a living, participatory experience across digital ecosystems.